Campaign Configuration

Overview

• The complete list of campaign URLs for all campaign types: https://bigasia.atlassian.net/wiki/spaces/SHSC/pages/2685468673/MG+Campaign+URLs+Master+List+V2

• Each campaign type links to a Canto folder where the promotion team uploads campaign images.

• Each campaign URL links to two Canto albums: one for Desktop and one for Mobile.

• Campaign pages may display a Terms & Conditions (T&C) footer at the bottom, controlled by keys managed in Phrase. The promotion team oversees these keys to enable instant content updates without deployment.

Process of Updating the Campaign Image

• Upload campaign images to the corresponding album (Desktop or Mobile) within the MG+ Campaign folder in Canto.

  • If the campaign supports multiple languages, upload an image for each language in the album.

  • Image naming conventions and dimensions are not strict.

  • Images can be either a Coming Soon image (shown before the campaign starts) or a Campaign image (after launch).

• To update an existing language's campaign image, do not remove the original image. Instead, click “Upload New” to maintain the image URL and prevent broken links.

  

• Canto image settings:

  • Add the currency tag (e.g., “USD”) in the tag field.

    

  • Game Asset: Campaign

  • Icon Style: Rectangle

  • Select one language only for each image

    

• After uploading, the new image will appear on the campaign URL page.

Process of Adding New Currency/Language in Campaigns and Epic Win Campaigns

Responsibilities of the Promotion Team

• Create a ticket requesting the RCT team to create new URLs.

• The RCT team will update the campaign URL page accordingly.

  • Campaign types requiring new urls include:

    • Network Campaigns

      • SEA Generic Campaign 1

      • SEA Generic Campaign 2

      • Jackpot / Must Hit Winners Page

      • Shield Campaign

      • Play Site Campaign

      • Play Site Campaign 2

      • Play Site Campaign 3

    • Bespoke Campaigns

      • Must Hit Exclusive Winners Page

      • Bespoke with LangCode

    • Epic Win Campaign

• Follow previously defined image upload steps here.

• Notify the RCT product team after uploading images to Canto.

• Phrase configurations

  • Provide content for tab images to the RCT Design Team for image generation.

    • Mockup

    • Phrase (job-35D48AB7)
      Keys:

      centralsite_tab_promoarena
      centralsite_tab_rewards
      centralsite_tab_tournament
      centralsite_tab_games
      

  • Provide content for Promo Arena header banners to the RCT Design Team for image generation.

    • Mockup

    • Phrase (tag: MGC_Promotion_Banner_Listing)
      Keys:

      MGC_PAGE.BANNER.TITLE
      

Responsibilities of RCT Team

• Create new albums in Canto when new content codes are introduced:

  • Create campaign folders under appropriate hierarchy:

    • Network Campaign > Game Launch Campaign

    • Network Campaign > Static Campaign

    • Bespoke Campaign > Game Launch Campaign

    • Bespoke Campaign > Static Campaign

  • Album naming should follow the format: {campaign code}_desktop or {campaign code}_mobile

  • Replace hyphens (“-”) in campaign codes with underscores (“_”) when creating album names. For instance, a campaign code like exclusive1-game-play becomes the album name exclusive1_game_play_desktop.

• Add new languages in Phrase when new currencies are added.

Process of Adding New Content Codes

• Submit a ticket to the RCT team with the new content code details.

• RCT team will set up new Canto albums for the promotion team to upload images.

Process of Creating New Static Campaigns

• Follow the defined campaign setup steps here.

• No need to inform the RCT team.

Process of Creating New Game Launch Campaigns

• Submit a ticket to the RCT team to create the new game launch campaign.

• Specify in the ticket:

  • URL (e.g., https://mgr.basebit.net/#/static/exclusive1-game-play)

  • Content Code (e.g., GTBonusDrop)

  • Currency (e.g., CNY)

  • Game list with game codes

  • Icon size preference (large or small)

    • First 6 icons will be large if more than 6 icons are present

  • Deployment date/time/time zone (for Coming Soon period)

  • Campaign start date/time/time zone

  • Campaign end date/time/time zone

• Canto configurations:

  • Replace the Coming Soon image with the campaign image upon launch.

  • Ensure the marketing team has uploaded the required game icons in Canto.

    • See guidelines for uploading game icons (#3 on this page).

Adding Terms & Conditions to an M2Play Campaign

M2Play campaign pages can display a Terms & Conditions (T&C) footer with campaign-specific hyperlinks. The footer is shown only when a designated T&C key exists in Phrase. The promotion team manages this content directly in Phrase, allowing updates to go live without any deployment.

1. Create the T&C key in Phrase
   In Phrase, create the keycampaignCode.term-conditions.descriptionsunder the M2Play Campaign folder.

2. Verify the T&C footer
   Once the key is created, the campaign page will automatically display a T&C footer.

3. Access the T&C page
   The T&C footer links to a dedicated Terms & Conditions page for the campaign.

4. Update content as needed
   Any changes made to the key in Phrase are reflected live, without requiring a deployment.